BeyondWood
Campaign Development
Direct Supply engineers developed a new product as part of the Maxwell Thomas line, actively participating in every stage of the process, from the initial concept and design through final execution. Unfortunately, a few months after its launch, Direct Supply ultimately made the decision to discontinue the entire product line.
Client
Direct Supply Maxwell Thomas
Year
2023
The Idea
Imagine a chair tougher than a rhino’s hide, yet elegant enough to be any room’s centerpiece. Made with advanced polymer, it resists wear and impact while showcasing the natural beauty of wood. Strength and style in perfect harmony – what’s tougher than a rhino?
